DocuWatch on Facebook
Art America Britain History Science Societies War Shop
DocuWatch

The Century Of The Self 04 - Eight People Sipping Wine in Kettering

« The Century of the Self 03 - There is a Policeman Inside All Our Heads: He Must Be Destroyed

The Living Dead »

Description

The Century Of The Self

Adam Curtis

Episode Four

Eight People Sipping Wine in Kettering

This episode explains how politicians on the left, in both Britain and America, turned to the techniques developed by business to read and fulfil the inner desires of the self.

Both New Labour, under Tony Blair, and the Democrats, led by Bill Clinton, used the focus group, which had been invented by psychoanalysts, in order to regain power. They set out to mould their policies to people's inner desires and feelings, just as capitalism had learnt to do with products.

Out of this grew a new culture of public relations and marketing in politics, business and journalism. One of its stars in Britain was Matthew Freud who followed in the footsteps of his relation, Edward Bernays, the inventor of public relations in the 1920s.

The politicians believed they were creating a new and better form of democracy, one that truly responded to the inner feelings of individual. But what they didn't realise was that the aim of those who had originally created these techniques had not been to liberate the people but to develop a new way of controlling them.


From Wikipedia

Tags

 

Other videos in channel "Pandora's Box":

Pandora's Box 01 - The Engineer's Plot Pandora's Box 01 - The Engineer's Plot Pandora's Box 02 - To The Brink Of Eternity Pandora's Box 02 - To The Brink Of Eternity Pandora's Box 03 - The League Of Gentlemen Pandora's Box 03 - The League Of Gentlemen
Pandora's Box 04 - Goodbye Mrs. Ant Pandora's Box 04 - Goodbye Mrs. Ant Pandora's Box 05 - Black Power Pandora's Box 05 - Black Power
Pandora's Box 06 - A Is For Atom Pandora's Box 06 - A Is For Atom Power Of Nightmares 01 - Baby It's Cold Outside Power Of Nightmares 01 - Baby It's Cold Outside Power Of Nightmares 02 - The Phantom Victory Power Of Nightmares 02 - The Phantom Victory
Power Of Nightmares 03 - Shadows In The Cave Power Of Nightmares 03 - Shadows In The Cave The Century of the Self - Full The Century of the Self - Full
The Century of the Self 01 - Happiness Machines The Century of the Self 01 - Happiness Machines The Century of the Self 02 - The Engineering Of Consent The Century of the Self 02 - The Engineering Of Consent The Century of the Self 03 - There is a Policeman Inside All Our Heads: He Must Be Destroyed The Century of the Self 03 - There is a Policeman Inside All Our Heads: He Must Be Destroyed
The Century Of The Self 04 - Eight People Sipping Wine in Kettering The Century Of The Self 04 - Eight People Sipping Wine in Kettering The Living Dead The Living Dead The Mayfair Set 01 - Who Pays Wins The Mayfair Set 01 - Who Pays Wins
The Mayfair Set 02 - Entrepreneur Spelt S.P.I.V. The Mayfair Set 02 - Entrepreneur Spelt S.P.I.V. The Mayfair Set 03 - Destroy The Technostructure The Mayfair Set 03 - Destroy The Technostructure The Mayfair Set 04 - Twighlight Of The Dogs The Mayfair Set 04 - Twighlight Of The Dogs
The Trap 01 -  What Happened to Our Dream of Freedom The Trap 01 - What Happened to Our Dream of Freedom The Trap 02 - The Lonely Robot The Trap 02 - The Lonely Robot The Trap 03 - We Will Force You To Be Free The Trap 03 - We Will Force You To Be Free
Video channels
Videos in this channel
AdSense
Featured
Featured
Featured
Featured
Featured
Featured