Governments, advertisers and revolutionaries seek to exploit television's ability to instantly communicate compelling messages to mass audiences. Television allows people to vividly witness Queen Elizabeth's Coronation, the 1960 US Presidential election, the moon landing, the Munich Olympics, the Tienanmen Square Massacre, the Romanian Revolution of 1989 and the Gulf War. Advertising, education programs, and series like Ramayan, Dallas and Oshin influence society by changing perceptions and habits. The introductory scene showed the impact of television in communicating the news of the assassination of President Kennedy. Interviewees include Abu Daoud and Don Hewitt.